Amazon has launched the beta of Kindle for the Web, providing a free and easy way for customers to sample Kindle books directly through web browsers without having to bother with installation or downloading - but it also offers new opportunities for web publishers.

Amazon has launched the beta of Kindle for the Web, providing a free and easy way for customers to sample Kindle books directly through web browsers without having to bother with installation or downloading.

For website owners it's an opportunity to earn referral fees through the Amazon Associates Program. The idea is that customers click on a "Read first chapter FREE" button on a book product page on Amazon or on other websites and having been hooked they will proceed to make a purchase.

According to Dorothy Nicholls, Director, Amazon Kindle,

"Kindle for the Web is also a great way for bloggers and authors to promote books on their websites by letting visitors read a chapter without leaving their site."

Amazon has also announced a Kindle app for the new BlackBerry PlayBook tablet computer. This will add to its line up of Kindle readers for iPhone, iPad, Android, PC, Mac, BlackBerry as well as the Kindle and Kindle DX.

More information at: www.amazon.com/kindlefortheweb

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