New start-up, Cortex Click, has launched a self-service, LLM-powered content generation platform designed produce high quality content for developer audiences including blog posts, tutorials, landing pages, and technical documentation, at unprecedented speed and scale.

According to Evan Boyle, CEO of Cortex Click:

"Cortex Click is not just another AI writing tool. We've built a comprehensive platform that understands the unique challenges of marketing to developers. Our mission is to help companies scale their growth through quality content that resonates with technical audiences."

Cortex Click's capabilities aren't designed to replace humans, but rather to augment their capabilities. The aim is to significantly reduce the amount of time it takes to write new, high-quality content rather than to fully automate the process.

What the software excels at is "ingesting" source material that it uses to generate content in response to a users prompts. So as a prerequisite to using Cortex Click you need an existing  Knowledge Base comprising developer docs, blog posts, code examples, case studies etc which can be used both to for  content and to match brand voice.

While Boyle seems to suggest the platform is for the purpose of marketing, if you look at the launch announcement you can see it that it has potential for use in creating fairly complex technical documentation and that it offers more for a users in the developer, cloud and SaaS communities than other writing and authoring copilots such as Google's Gemini or the Microsoft 365 Copilot in Word. 

Creating new content with Cortex Click is a matter of providing a title and a prompt that specifies what you want:

As well as ingesting the relevant knowledge base, in order to fill in any gaps, Cortex Click performs web research against popular search engines to access to additional code examples, industry trends, and other facts and statistics. All of this context is fed into multiple frontier models from different providers that are used in concert. in this way it combines the strengths of different models to plan, research, draft, review, and correct the content to produce a better result than could be achieved with any one model.

Once a first draft is produced, the human user gets involved in the iterative process of refining. The user can highlight any piece of text in the article and choose from builtin options like spell check, expand, and shorten, as well as open-ended natural language prompting. Thanks to GitHub integration you can even  create pull requests and accelerate the review process with AI-generated suggestions. 

For up to 4 users, there is a Pay-As-You-Go Tier for the platform with a free trial that doesn't require a credit card. The Pro subscription, for up to 10 users and a daily, as opposed to weekly, refresh of the Knowledge Base is $425 per month, with a 15% discount for an annual plan.

As a technical author should I feel threatened? Well its clear that Cortex Click takes the grunt work out of drafting content where it is a case of finding and combining information that already exists. However, this doesn't make me redundant, it this just means I can skip the boring bits and makes the challenge of producing effective documentation or marketing matetial  The ability to refine successive drafts and the integration with GitHub also transforms documentation into a collaborative effort, allowing team members more opportunity to be involved, something that should improve quality.  

More Information

Cortex Click

Introducing Cortex Click

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