Ready to innovate with your web development project but not sure what to expect in the coming months? Indeed, web development trends change every single year. For decision-makers, it’s crucial to be aware of technology trends to keep up with competitors.

To save your time, we've researched modern technology trends in the IT industry, analyzed market demands, and prepared a list of 7 web development trends in fall 2021.

1. Voice UI

Hey Siri… Where to hang out today? What’s trending today? Every day millions of smartphone users ask voice assistants for help or google things by using the voice search functionality. Voice assistants and smart speakers use text-to-speech, voice recognition, and natural language processing to recognize and respond to voice commands. People are getting lazier, so hands-free voice-oriented technology is the one that will make our lives easier. Though the technology is not new in the digital world, the trend will still be up-to-date for users and make your business stand out. The latest Juniper research estimates that there will be 8 billion digital voice assistants in use by 2023. 

2. User Experience with VR and AR

AR and VR are not just overhyped trends; they mean more for business owners than they may realize. The innovations can significantly improve your websites or web platforms, providing more immersive and interactive experiences to your consumers. Though AR and VR implementation is now more popular in e-commerce with its try-ons, other industries can also leverage them. For example, travel agencies, realtors, or museums may consider virtual self-guided tours. 

3. AI Chatbots

According to Drift Insider’s report, 32% of sellers use automated chatbots more since the start of 2020.  It may be influenced by the huge 92% increase in buyers using chatbots to communicate with businesses. With the rise of online shopping, especially during the COVID-19 lockdown, this technology helps salespeople be more productive. Why? Based on machine learning algorithms, chatbots are trained to recognize specific data patterns to assist buyers with purchasing by answering questions, directing traffic to key destinations, etc. On the one hand, salespeople can focus their skills on selling to more interested customers or deal with more complicated business tasks. On the other hand, they get the opportunity to provide a 24/7 shopping experience to their customers. So, the adoption of automated chatbot software on both sales and buyer sides is creating an environment for enabled buyers and sellers.

4. Progressive Web Apps

PWAs aren’t also a new trend in 2021, but they may replace web app development in certain industries, and here’s why. According to a study by Statista, as of the first quarter of 2021, 57% of retail orders were generated by smartphones, while 40% — by desktops. With the growing number of online tasks performed with mobile devices, it’s essential to revamp native applications into PWAs. Why are PWAs trendy in fall 2021? Most developers are aiming for it because of their high-quality user experience along with being mobile-friendly. Moreover, PWA development and maintenance are getting cheaper for investors. Thus, there is no doubt that demand for PWA is going to increase by the end of 2021. 

5. Content Personalization Through Machine Learning 

Artificial Intelligence affects almost every modern industry, ranging from e-commerce to entertainment. With ML algorithms, consumers will experience more personalized services, and with an advanced approach, they can be even individual. One of the worth-mentioning examples is Netflix applying a predictive content personalization approach to offer content and search results based on users’ intentions. It’s only one of many examples proving the power of AI, and ML in particular. Implementing natural language processing and image recognition improves user experience in so many ways. By interpreting data and making real-time decisions, websites, platforms, and web applications are getting more intelligent.

6. Motion Design 

Minimalistic design along with motion features have been trendy for the last year. Modern consumers expect not only fast and mobile-friendly applications but also more interactive experiences. Such website elements as header transitions, animated charts, or modular scrolling will improve UI/UX by entertaining users while enhancing behavioral factors. To increase user engagement, motion UI techniques will allow you to guide users through your app with animations, react to users’ behavior, etc. 

7. More Focus on CyberSecurity

Cybersecurity still matters in the era of digitalization. According to Cloudflare, the number of DDoS attacks nearly doubled each quarter in 2020. Nevertheless, DDoS attacks are not the only potential dangers to your web services. For this reason, web service providers should focus on data protection even more than a year before.

Here are a few tips that will help you keep up with cybersecurity trends:

• Conduct security testing during the development stage to eliminate data leakage and vulnerability for cyber attacks.

• Encrypt your data to make it more difficult to extract, even if a hacker gets into your database.

• Make use of AI-powered security features such as biometric authentication, etc.

• Consider blockchain for database security; in 2021 it may become an efficient web solution security tool.  

In a Nutshell

Thus, 7 web development trends for the upcoming autumn are as follows: 

• Voice user interface

• User experience with VR/AR

• AI chatbots

• Progressive web apps

• Content personalization through ML

• Motion design

• Focus on cybersecurity 

In case you plan to update your web development project or build a new one, it’s a great idea to take a look at the latest trends before you contact a web development company. 

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