Developers will be able to find out more about the users of their apps by linking Google Analytics to their Google Play Developer Console accounts.

The ability to track the performance of your apps using Google Analytics has been expanded with the option of linking in data from Google Play so you can find out information about your users such as how they discover your app, what devices they use, what they do when they use your app, and how often they return to it.

By linking your Google Analytics account with your Google Play Developer Console, a procedure that is explained on the Google Analytics support site you’ll get a new report in Google Analytics highlighting which campaigns are driving the most views, installs, and new users in Google Play. In the Developer Console, you’ll get new app stats that let you easily see your app’s engagement based on Analytics data.

A new report called Google Play Referral Flow that shows each of your campaigns and the user traffic that they drive.  You can find it by going to Google Analytics and clicking on Acquisitions > Google Play > Referral Flow.

Announcing the new feature on the Android Developer’s Blog Ellie Powers of the Google Play team said that this data lets you track the effectiveness of a wide range of campaigns — such as blogs, news articles, and ad campaigns — and get insight into which marketing activities are most effective for your business.

You’ll also be able to see ‘engagement data’ from Google Analytics in the Developer Console, such as how often users launch your app, and what they’re doing inside it. You’ll be able to see the number of active users who have launched your app that day, and how many are new users who have launched your app for the first time that day. The information is integrated with other app statistics, so you can analyze them further across other dimensions, such as by country, language, device, Android version, app version, and carrier.