Big Data in Practice (Wiley) |
Wednesday, 11 May 2016 | |||
Big data is a hot topic. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book from Bernard Marr, author of Big Data (see Kay Ewbank's review) fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective. <ASIN:1119231388>
From technology, media and retail, to sport teams, government agencies and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety and so much more. Organised for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved and the processes put it place to make it practical, as well as the technical details, challenges and lessons learned from each unique scenario.
Author: Bernard Marr Related Review:
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