User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use. Jaime Levy presents simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with strategists.

<ASIN:1449372864>

Authors: Jaime Levy

Publisher: O'Reilly 

Date:June 1, 2015
Pages: 312

ISBN: 978-1449372866
Print: 1449372864
Kindle: B00XZF0J26

Category: UI/UX, 
For: UX/UI designers, entrepreneurs, product managers
 

Visit Book Watch Archive for hundreds more titles.

Follow @bookwatchiprog on Twitter or subscribe to I Programmer's Books RSS feed for each day's new addition to Book Watch and for new reviews.

To have new titles included in Book Watch contact  BookWatch@i-programmer.info