| Algospeak: How Social Media Is Transforming the Future of Language (Knopf) |
| Friday, 18 July 2025 | |||
In this book linguist Adam Aleksic explores how internet algorithms are transforming language and communication in unprecedented ways. From "brainrot" memes and incel slang to the trend of adding "-core" to different influencer aesthetics, the internet has ushered in an unprecedented linguistic upheaval. We're entering an entirely new era of etymology Aleksic uses original surveys, data, and internet archival research to explore this new linguistic landscape, and see how communication is changing in both familiar and unexpected ways. From our use of emojis to sentence structure to the ways younger generations talk about sex and death (see unalive in English and desvivirse in Spanish), we are in a brand-new world, one shaped by algorithms and technology. Author: Adam Aleksic
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