Subtitled "Managing and Measuring Social Media Efforts in Your Organization" gives new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them.

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Concentrates on photography from a digital-capture workflow point of view, addressing both the opportunities and limitations of digital photography, and how to work with/around them limitations. Discusses the digital tools that allow photographers to capture, create, and maintain high-quality digital photographs. Read our full review

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This gentle introduction shows experienced object-oriented programmers how to use Android's basic building blocks to create user interfaces, store data, connect to the network, and more. You'll build a Twitter-like application throughout the course of this book, adding new features with each chapter.

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Covers all the essential editing techniques and some of the new editing features in Elements 9 such as creating photo effects and styles and how to remove unwanted items from photos. Covers features for image sharing including colour-coordinated layouts, animated slideshows, dynamic online galleries, photo emails and fun flip-books.

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If you plan to use Amazon Web Services to run applications in the cloud you'll find practical guidelines for designing and building applications with Amazon Elastic Compute Cloud (EC2) and supporting AWS tools, with a focus on critical issues such as load balancing, monitoring, and automation.

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If your web application's success depends on how quickly and easily users can make transactions, then PayPal is a solution you can't afford to overlook. This Developer's Guide helps you determine which PayPal option is best for your situation, and provides step-by-step instructions with sample code written primarily in PHP and Objective-C.

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Introduces the concepts and definitions a developer needs to build high-quality domain specific languages. It provides a solid foundation to the usage as well as implementation aspects of a DSL, focusing on the necessity of applications speaking the language of the domain.

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Portable pocket guide gives you the code phrases you need to quickly and effectively complete your programming projects with Objective-C, on systems including iOS and Mac OS X. Includes more than 100 customizable code snippets so you can readily code elegant Objective-C in just about any situation.

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Straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you'll learn everything you need to use Google AdWords to find more customers, sell more of your products and services, and earn higher profits at lower cost!

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Discover everything you want to know about building your first website in this easy-to-use guide; from the most essential tasks that you’ll want to perform, to solving the most common problems you’ll encounter. Uses a friendly, visual approach,simple language and practical, task-based examples.

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Claiming to be written for adults of all ages this 3rd edition covers Facebook's new Groups features -including how to pick and choose who gets to see what, and how to steer clear of people you want to avoid. It also walks you through the latest privacy controls. See our full review of the previous edition.

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Together, Visual Studio 2010 Ultimate, Visual Studio Test Professional 2010, Lab Management 2010, and Team Foundation Server offer Microsoft developers the most sophisticated, well-integrated testing solution they've ever had. This book shows how to use them to improve quality throughout the entire development lifecycle.

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