Kids in the Age of the iPad
Written by Janet Swift   
Sunday, 19 February 2012

Kids have always been keen adopters of gadgets and Nielsen now reports that seven out of every 10 children in table-owning households get to use the tablet. So what types of app appeal to this growing audience?

 

children-tablet-usage

 

Nielsen's graph shows that 77% percent of the children granted access to a tablet play downloaded games and 57 percent said children used tablets to access educational apps.

One important role for tablets is keeping kids quiet while families are out and about: 55 percent and 41 percent of parents report that their children used tablets for entertainment while traveling or in restaurants, respectively.

This can include watching TV shows and movies, which 43 percent of children use the family tablet for. Communicating with friends and family is the least popular function on tablets – only 15 percent of kids engage in this activity.

There seems to be an interesting market to target with new apps. 

More Information

American Families See Tablets as Playmate, Teacher and Babysitter (Neilsen blog)

Related Articles

Smartphones, Apps and Advertising

App Your Age

Top Android apps revealed

 

blog comments powered by Disqus

 

To be informed about new articles on I Programmer, subscribe to the RSS feed, follow us on Google+, Twitter, Linkedin or Facebook or sign up for our weekly newsletter.

 

Banner


Amazon Cognito - A Sync Solution
11/07/2014

Amazon Cognito, a new user identity and data synchronization service,  helps you securely manage app data for your users across devices so that they can transition from one device to another with [ ... ]



ConvNetJS - Deep Learning In The Browser
07/07/2014

ConvNetJS brings deep neural networks to your browser. It's easy to use and fast without using a GPU, which means it works almost anywhere. 


More News

Last Updated ( Sunday, 19 February 2012 )
 
 

   
RSS feed of news items only
I Programmer News
Copyright © 2014 i-programmer.info. All Rights Reserved.
Joomla! is Free Software released under the GNU/GPL License.