| Designing for Behavior Change (O'Reilly) |
| Thursday, 03 July 2014 | |||
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Stephen Wendel, HelloWallet’s head researcher, takes you step-by-step through the process of applying behavioral economics and psychology to the practical problems of product design and development. Using a combination of lean and agile development methods, you’ll learn a simple iterative approach for identifying target users and behaviors, building the product, and gauging its effectiveness. Discover how to create easy-to-use products to help people make positive changes. <ASIN:1449367623> Author: Stephen Wendel Visit Book Watch Archive for hundreds more titles. Follow @bookwatchiprog on Twitter or subscribe to I Programmer's Books RSS feed for each day's new addition to Book Watch and for new reviews. You can also contact BookWatch@i-programmer.info. 
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