Designing for Behavior Change (O'Reilly)
Thursday, 03 July 2014

Stephen Wendel, HelloWallet’s head researcher, takes you step-by-step through the process of applying behavioral economics and psychology to the practical problems of product design and development. Using a combination of lean and agile development methods, you’ll learn a simple iterative approach for identifying target users and behaviors, building the product, and gauging its effectiveness. Discover how to create easy-to-use products to help people make positive changes.

<ASIN:1449367623>

Author: Stephen Wendel
Publisher: O'Reilly
Date:November 25, 2013
Pages: 306
ISBN: 978-1449367626

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Author: Sandy Carter
Publisher: IBM Press
Pages: 288
ISBN: 978-0132618311
Aimed at: Business leaders
Rating: 4.5
Pros: Well-argued, highly readable
Cons: Aimed mainly at large-scale organisations
Reviewed by: Sue Gee

This isn't about layout or formatting as the subtitle  "Using Social Media to Create a  [ ... ]



App Inventor: Create Your Own Android Apps

Author: David Wolber, Hal Abelson, Ellen Spertus & Liz Looney
Publisher: O'Reilly, 2011
Pages: 384
ISBN: 978-1449397487
Aimed at: Beginners
Rating: 5
Reviewed by: Harry Fairhead


Android App Inventor could be the best thing to happen to programming since Basic.


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