VisionMobile has identified business and productivity apps as a growth area for developers, forecasting that the market for such apps will more than double in the next three years.

In a recent report of findings from VisionMobile's 2013 survey of over 6000 app developers, Andreas Pappas explains that while enterprises are increasingly bringing their business processes, marketing and sales operations to mobile platform, creating a demand for apps and services,many app developers, with their sights set on the consumer app markets (such as games and lifestyle apps) are:

"missing out on under-the-radar opportunities in the business and productivity market"

VisionMobile estimates that more than $28 billion was spent on apps by businesses and professional users in 2013 and forecasts that the business and productivity market will reach $58 billion by 2016, providing developers with a good opportunity for increasing their revenues.

 Pappas argues that over the next few years:

more and more businesses will be well served by off-the-shelf solutions that can be directly acquired through app-stores or direct sales channels. This trend is consistent with the proliferation of post-PC devices in the workplace and the adoption of bring-your-own policies.

The report predicts that app-store sales will benefit from the shift in distribution model and that commissioned development willl remain the most lucrative revenue model for app developers:

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