The future of advertising was displayed this week in Austin, Texas to coincide with the South by Southwest festival. Drones created a huge QR code visible for miles around, attracting attention from a much larger audience than just the attendees at the show itself.

The drone swarm marketing stunt, involving 400 drones, came courtesy of Paramount Plus and promoted its upcoming sci-fi series Halo, based on the popular Xbox game about a warrior fighting off an alien invasion, which is being shown on TV this month.

The display of the QR code, which came as part of a sequence featuring the Paramount logo and details of the screening, was 300 feet tall (roughly the height of the Statue of Liberty) and 600 feet wide (almost two football fields).

The QR code was scannable against the background of the sky - and continues to be scannable in this widely reproduced image, posted on Twitter by Dennis Hegstad:

This isn't the first time drones have created a scannable QR code. Last year once was displayed in Shaghai, China - a country where as we've previously reported QR codes are widely used, as part of a drone show staged by Cygames to celebrate the anniversary of its game. Using 1500 drones the sky was filled with artistic choreographies, gameplays and characters found in the game itself and when, towards the end of the sequence the drones united to formed a huge QR code onlooking took out their phones and were taken to a website to where they could download the game. 

In the video above, from QR Tiger, the narrator comments:
Is this the future?

Looks like we will be seeing more QR code ads in the sky in the future.

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“Alien Drone Swarm” Form Giant Hovering QR Code Over Austin to Promote ‘Halo’

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