Mark Zuckerberg announced the Facebook Messenger Platform at this week's F8 conference. It will let devs build apps that integrate with Facebook Messenger, a service used by more than 600 million people.

According to Lexy Franklin who introduces Messenger Platform on the Facebook Developer's blog:

With Messenger Platform, an app's content can be shared through private and group messages to spark conversations that are creative and expressive, while providing developers with growth and reengagement opportunities.

There are two levels of integration for the new Messenger SDK:

• Basic - Any app can let people send images, videos, GIFs and sound clips through Messenger. When someone sends something with your app, their friend will see your app's name and logo.
  
  
• Optimized - Enables you to drive growth and engagement from a conversation. It add Install and Reply button that will take message recipients directly to the relevant store to start using an app and to interact with it respectively.

Facebook is also working with a limited set of partners for Businesses on Messenger, which will roll out sometime in the future. 

Another major launch at F8 was for Analytics For Apps which provides cross device charts and statistics about an app's installs, launches and users with user demographics so that you can get to understand your audience and you answer questions like “what percentage of the people in Canada that installed my mobile app ended up purchasing on my website?”

Other announcements at F8 included:

• Realtime comments system Comments on posts will sync between stories on sites that use Facebook comments and their Facebook Pages.
  
  
• FB Embeddable videos Provides embed code to allow Facebook videos to be displayed on other sites, perhaps with advertising
  
  

• Spherical Video in newsfeed Support for 3D video so that you can pan around a video with the mouse cursor. This feature works with a VR headset and makes sense when you remember Facebook's purchase of Oculus Rift
  
  

• Parse for Internet Of Things Set of SDKs that act as the backend brains for IoT projects. Initially compatible with Arduino with other platforms on the way. 

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