With the subtitle, "Write Cleaner, Faster, Smarter Code" Colin Jones helps you take advantage of Clojure's powerful macro system. He shows how to write straightforward code that avoids duplication and clarifies your intentions, explains how and why to write macros and when using a macro would (and wouldn't!) be helpful. You'll also use macros to remove unnecessary code and build new language features.

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Social media is vital if you want to your business to thrive, and though you can’t control the conversations, you can influence them. In this book with the subtitle "Increasing Sales and Extending Brand Reach" Stephan Spencer, Jimmy Harding and Jennifer Sheahan  show you how. If mismanaged, social media can create more noise than signal. If done well, guerrilla social media marketing can help you persuade, command attention, establish dialogue, differentiate yourself, capture new markets, and outmaneuver the competition.

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This book teaches C by example, with complete C programs used to illustrate each new concept along the way. Stephen Kochan provides step-by-step explanations for all C functions. You will learn both the language fundamentals and good programming practices. Exercises at the end of each chapter make the book ideally suited for classroom use or for self-instruction.

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Filled with ready-to-use techniques for creating high-performance queries and applications, this book describes the inner workings of the query processor so you can write better queries and provide the query processor with the quality information it needs to produce efficient execution plans. Benjamin Nevarez also has tips for troubleshooting underperforming queries. In-Memory OLTP (Hekaton), a key new feature of SQL Server 2014, is fully covered in this practical guide.

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If you want to get started with AngularJS, this practical guide, subtitled : Enhanced Productivity with Structured Web Apps, teaches you how to use this meta-framework step-by-step, from the basics to advanced concepts. Guided by Shyam Seshadri and Brad Green who worked on AngularJS at Google, you’ll learn the components needed to build data-driven applications, using declarative programming and the Model–view–controller pattern.

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In this concise, performance-focused guide, Brian Rasmussen describes how to set performance goals, establish tests to track performance, and covers tools to instrument code and analyze performance. Focusing on managed C#/XAML apps, he Explains why common techniques such as micro benchmarks and ad hoc testing often fall short in verifying performance.

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A complete guide for web programmers who want to integrate these three technologies into full working solutions. Brad Dayley begins with concise tutorials on each of them and then quickly moves on to building several common web applications. Learn how to use Node.js and MongoDB to build more scalable, high-performance sites, how to use AngularJS's innovative MVC approach to structure more effective pages and applications, and how to use all three together.

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Part of the Fluent Learning series, this tutorial that will help you build effective working models for developing XAML applications for Windows 8.1 using C# and Visual Basic .NET. Rebecca M. Riordan guides you through learning the way your mind likes to learn: by solving puzzles, making connections, and building genuine understanding instead of just memorizing random facts.

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Instead of just showing short snippets of code to explain a particular API, this guide by obile developer John Wargo has more than 30 complete examples that work on Android, iOS, Windows, and more. The sample applications demonstrate exactly what each API does and how it works, while the accompanying text describes the limitations on the leading target platforms (and even offers possible workarounds).

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If you’re familiar with functional programming basics and want to gain a much deeper understanding, this in-depth guide, subtitled "Paradigm Over Syntax"  demonstrates how you need to think in a new way. Software architect Neal Ford shows intermediate to advanced developers how functional coding allows you to step back a level of abstraction so you can see your programming problem with greater clarity.

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No matter how much experience you have with JavaScript, odds are you don’t fully understand the language. This concise, in-depth guide takes you inside JavaScript’s this structure and object prototypes. You’ll learn how they work and why they’re integral to behavior delegation—a design pattern in which objects are linked, rather than cloned.

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In just 24 sessions of one hour or less, Adam Nathan will help you build compelling apps for Windows 8.1 devices of all kinds. Using this book’s straightforward approach, you’ll learn to design and build apps, create flexible user interfaces, handle inputs, integrate controls, and more. Step by step, you’ll discover how to leverage XAML’s visual richness and the immense power of Windows 8.1. Every lesson builds on what you’ve already learned, giving you a rock-solid foundation for real-world success.

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