You may associate Vision Mobile with Developer Surveys - and there is still time to take part in the latest one and discover what type of developer you are. However, on the basis of all its research, Vision Mobile also has a wealth of advice for app developers.
When devs create apps, it feels like that is the project. But once an app is built and released on an app store, it becomes obvious: creating the app was just the start of the journey.
Developers are makers. They solve pains, entertain, enlighten, and enhance productivity. Building an app can be an exhilarating experience and the joys of shipping can linger for… about ten seconds. Then comes the question, “I’ve built an app, now what?”
Now comes the really exciting (and scary) stuff: getting that app in front of users who will find it useful, and making sure they keep coming back to your app on a regular basis.
Building strategies for user acquisition and retention are the two major tasks for dev teams after they have built an app. Acquisition is really about marketing (app store optimisation, paid & organic acquisition) and user retention is about marketing and the product working together (user experience, re-engagement and performance).
Analytics helps understand exactly what is happening and how to keep building traction. From there, new possibilities can emerge that will help you grow your user community even stronger and help you identify novel ideas that may offer you a winning edge.
Check out this infographic based on Vision Mobile/s series of articles by Mark Boyd on User Acquisition, User Retention and Growth Analytics.
(click in Infographic to enlarge)
When you Take the Survey
you'll do more than just contribute data to Vision Mobile. As we recently reported, see Take VisionMobile's Gamified Developer Survey,
there are prizes for participating including a MeccaNoid G15 KS, an Apple Watch Series 2, an Oculus Rift headset, a Pixel Phone, Udemy courses and more. In addtion once the survey is complete you'll also be sent a personal Developer Scorecard showing how you compare to other developers in your country and a free State of the Developer Nation report with the key findings from the survey (due March 2017).