App Users Dislike Data Requests
Written by Kay Ewbank   
Sunday, 23 September 2012

If your mobile apps share or collect personal information, you risk losing customers, a new report has found.

More than half of mobile application users have uninstalled or avoided certain apps due to concerns about the way personal information is shared or collected by the app, according to a survey by Pew Research. The report is based on findings from its Internet & American Life Project for which 2254 adults in the USA were interviewed in the period March 15 - April 3, 2012.

88 percent of U.S. adults now own cell phones, and 43 percent say they download apps to their phones, but consumers are increasingly wary about providing personal information.

The survey revealed that 54 percent of app users have decided to not install an app when they discovered how much personal information they would need to share in order to use it. In addition, 30 percent of app users have uninstalled an app that was already on their cell phone when they realized it was collecting personal information that they didn’t want to share.

 

pewchart2

 

Detailed information shows that it is those in the age group 18-29 who are the most likely to use apps on their phones. Men are slightly more likely to download apps than women and  males users are significantly more keen to uninstall the apps they have downloaded through concerns over personal information.

 

concerntable

 

Overall the proportion of users who have either uninstalled or refused to install an app because of concerns about data privacy is 57 percent of all app users. That’s a sizable share of the market that will reject your app if you expect them to hand over their personal information.

 

pewmychart

 

More Information

Privacy and Data Management on Mobile Devices

Related Articles

Cell Internet Use Jumps

 

blog comments powered by Disqus

 

To be informed about new articles on I Programmer, install the I Programmer Toolbar, subscribe to the RSS feed, follow us on, Twitter, Facebook, Google+ or Linkedin,  or sign up for our weekly newsletter.

 

Banner


Apple And Google Break W3C Standards
02/03/2015

The story of pointer events and its API is a complicated and divisive one, but now that it is effectively a W3C standard browser makers should start to support it. The problem is that Apple won't and  [ ... ]



Firefox 64-bit For Windows Coming Soon?
02/03/2015

The long-awaited Windows 64-bit version of the Firefox browser is in prospect. It is already available to download in the Firefox Developer Edition Channel.


More News

Last Updated ( Sunday, 23 September 2012 )
 
 

   
RSS feed of news items only
I Programmer News
Copyright © 2015 i-programmer.info. All Rights Reserved.
Joomla! is Free Software released under the GNU/GPL License.