Online Ad Spend
Online Ad Spend
Written by Janet Swift   
Sunday, 13 May 2012

For developers whose fortunes rely on those of the web, the good news is that the online advertising market is experiencing continuous, significant growth each year.

More and more companies are now allocating a significant portion of their marketing budget for online advertising, over traditional methods, mainly for the following three reasons:

  • It is easy to track online advertising campaign performance
  • Companies can easily create customized advertising campaigns for specific audience groups
  • It is easy to make changes to online campaigns than to traditional advertising campaigns

This infographic, compiled by  GO-Gulf.com, shows  the latest online advertising trends, internet Ad spending (by regions), global online Ad spending and growth (per year), online advertising market share and lots more.

(Click in infographic to enlarge)

 globaladsharesmall

Infographic by- GO-Gulf.com

North America is currently where the biggest online ad spend takes place but notice that Asia-Pacific is experiencing growth in spending so that it will soon catch up with Western Europe's levels. 

Google has the lion's share of the online ad market share and, when it comes to social media ads, the vast majority of advertising agencies plan to place ads on Facebook with Twitter and YouTube also attracting a significant number with Google + coming bottom,  behind LinkedIn: 

 

globaladshareIcon

 

 

To be informed about new articles on I Programmer, subscribe to the RSS feed, follow us on Google+Twitter, Linkedin or Facebook or sign up for our weekly newsletter.

 

Banner


Tetris On Game Of Life - A Great Achievement
24/09/2017

It is one thing to know that something unlikely is Turing complete; it is quite another to use it to build a computer and then implement something real. This is exactly what has just happened with Con [ ... ]



Is Your Degree Worth Its Cost?
20/09/2017

Reporting findings of a survey that some will find controversial, Stack Overflow suggests that developers are increasingly unlikely to recoup the cost of a university education. Stack Overflow urges t [ ... ]


More News

Last Updated ( Tuesday, 29 April 2014 )
 
 

   
Banner
Banner
RSS feed of news items only
I Programmer News
Copyright © 2017 i-programmer.info. All Rights Reserved.
Joomla! is Free Software released under the GNU/GPL License.