Online Ad Spend
Written by Janet Swift   
Sunday, 13 May 2012

For developers whose fortunes rely on those of the web, the good news is that the online advertising market is experiencing continuous, significant growth each year.

More and more companies are now allocating a significant portion of their marketing budget for online advertising, over traditional methods, mainly for the following three reasons:

  • It is easy to track online advertising campaign performance
  • Companies can easily create customized advertising campaigns for specific audience groups
  • It is easy to make changes to online campaigns than to traditional advertising campaigns

This infographic, compiled by  GO-Gulf.com, shows  the latest online advertising trends, internet Ad spending (by regions), global online Ad spending and growth (per year), online advertising market share and lots more.

(Click in infographic to enlarge)

 globaladsharesmall

Infographic by- GO-Gulf.com

North America is currently where the biggest online ad spend takes place but notice that Asia-Pacific is experiencing growth in spending so that it will soon catch up with Western Europe's levels. 

Google has the lion's share of the online ad market share and, when it comes to social media ads, the vast majority of advertising agencies plan to place ads on Facebook with Twitter and YouTube also attracting a significant number with Google + coming bottom,  behind LinkedIn: 

 

globaladshareIcon

 

 

To be informed about new articles on I Programmer, subscribe to the RSS feed, follow us on Google+Twitter, Linkedin or Facebook or sign up for our weekly newsletter.

 

Banner


MSBuild Engine Now Open Source
20/03/2015

 Microsoft has announced that MSBuild is being contributed to the .NET Foundation. It is now available on GitHub and is being ported to Linux and Mac.



Windows 10 SDK Now Available
24/03/2015

In a surprise move Microsoft has made an early version of the Windows 10 SDK available to download and test. Now we really find out what the new "universal apps" are all about.


More News

Last Updated ( Tuesday, 29 April 2014 )
 
 

   
RSS feed of news items only
I Programmer News
Copyright © 2015 i-programmer.info. All Rights Reserved.
Joomla! is Free Software released under the GNU/GPL License.