Online Ad Spend
Written by Janet Swift   
Sunday, 13 May 2012

For developers whose fortunes rely on those of the web, the good news is that the online advertising market is experiencing continuous, significant growth each year.

More and more companies are now allocating a significant portion of their marketing budget for online advertising, over traditional methods, mainly for the following three reasons:

  • It is easy to track online advertising campaign performance
  • Companies can easily create customized advertising campaigns for specific audience groups
  • It is easy to make changes to online campaigns than to traditional advertising campaigns

This infographic, compiled by  GO-Gulf.com, shows  the latest online advertising trends, internet Ad spending (by regions), global online Ad spending and growth (per year), online advertising market share and lots more.

(Click in infographic to enlarge)

 globaladsharesmall

Infographic by- GO-Gulf.com Web Design Company

 

North America is currently where the biggest online ad spend takes place but notice that Asia-Pacific is experiencing growth in spending so that it will soon catch up with Western Europe's levels. 

Google has the lion's share of the online ad market share and, when it comes to social media ads, the vast majority of advertising agencies plan to place ads on Facebook with Twitter and YouTube also attracting a significant number with Google + coming bottom,  behind LinkedIn: 

 

globaladshareIcon

 

 

blog comments powered by Disqus

 

To be informed about new articles on I Programmer, subscribe to the RSS feed, follow us on Google+Twitter, Linkedin or Facebook or sign up for our weekly newsletter.

 

Banner


MariaDB 10 Available
10/04/2014

The stable version of MariaDB 10 has been released with better performance and new features. One major change is support for data in non-relational databases courtesy of the new Connect engine.



Raspberry Pi Goes Commercial
12/04/2014

There is a new Raspberry Pi in town, the Raspberry Pi Compute Module, but in principle it isn't that different from the old one.  What is going on?


More News

Last Updated ( Sunday, 13 May 2012 )
 
 

   
RSS feed of news items only
I Programmer News
Copyright © 2014 i-programmer.info. All Rights Reserved.
Joomla! is Free Software released under the GNU/GPL License.