Having handed out 3,000 Google TV devices to attendees of the Adobe MAX conference, Google has a further 7,000 to give away to developers. Why would you want one? How can you get one?

Google TV has an Internet browser built-in so users have full access to the entire web on their television screens. This provides an interesting opportunity for developers who are being encouraged by this Google giveaway to build websites for TV and thereby create and expand a distribution channel to reach users in a new way.

More than 3,000 of the 10,000 Google TV devices have already gone to attendees of the Adobe MAX conference. Developers in the Google Code community will be the next in line to be offered a free device, followed by "professional web developers". 

Google is also awarding 2,500 devices to winners in its Google TV Web Developer Promotion. Entries to this contest should include a short summary about the type of interesting website your company would like to create or optimize for Google TV.

For inspiration, Google advises that you check out some of the Spotlight sites for Google TV such as Net-A-Porter, which lets you watch runway videos and shop for high fashion; Meegenius, where you can read and customize children’s books; TuneIn, a personal radio for your TV; and The Onion. There's also documentation and a forum on the Google TV site.

More information:

Google TV Giveaway for Web Developers site