Amazon Coins for Kindle Fire Apps
Written by Lucy Black   
Wednesday, 06 February 2013

In an attempt to encourage developers to sell their apps through the Amazon Appstore, Amazon has announced a new virtual currency for buying Kindle Fire games or apps and making in-app purchases.

From May 2013, and initially only in the US, Amazon Appstore customers will have an alternative way to pay for purchases, including in-app items, for apps on Kindle Fire.

 

kindlefireappicon

 

 

Amazon Appstore debuted in March 2011 with 4,000 apps. Kindle Fire was launched six month later and grabbed a substantial share of the tablet market, particularly in the US. Indeed, some figures, see Kindle Fire Top Android Tablet, suggest it has 33% of the global Android tablet market share, accounting for around 55% of  Android tablets in the US.

Amazon Appstore, however, hasn't been as successful in attracting apps. It currently has more than 68,000 apps - by comparison Google and Apple each have more than 700,000.

Developers will continue to get 70% revenue share, paid in dollars, so the success of the scheme will be down to how consumers react. To get the ball rolling Amazon is planning to give out "tens of millions of dollars worth of Coins" to customers to spend on Kindle Fire apps, games, or in-app items. Subscriptions are excluded from the scheme.

One attraction of virtual currency is that while you have some it encourages you to spend. Each Amazon coin is worth one cent so they are particularly suitable for small in-app purchases. But, as developers are finding out, in-app revenue, even from very small sum, can mount up.

 

Amazon is advising developers to get new and updated apps submitted and approved by April 25th so that are available for Coin purchases when customers are given their free coins at the launch of the currency.

More Information

Introducing Amazon Coins

Amazon Coins FAQ

Amazon Mobile App Distribution Portal

Related Articles

Kindle Fire Top Android Tablet

Amazon Appstore Opens in Europe

Developers Keen on Kindle Fire

The New Kindles - The Rise Of Amazondroid

Tablet Market Slows Giving Android an Advantage

 

To be informed about new articles on I Programmer, install the I Programmer Toolbar, subscribe to the RSS feed, follow us on, Twitter, Facebook, Google+ or Linkedin,  or sign up for our weekly newsletter.

 

blog comments powered by Disqus

 

Banner


Windows 10 - Get Ready For Summer Launch
18/03/2015

Although it might seem unlikely from the current state of the Windows 10 Technical Preview, the launch is set for the summer. Do we need to get ready?  



Microsoft And Universal Apps
04/03/2015

Microsoft has chosen to talk about universal apps at this year's Mobile World Congress, but real hard facts are still thin on the ground. What has emerged has that sort of PR speak that indicates that [ ... ]


More News

 

 

Last Updated ( Wednesday, 06 February 2013 )
 
 

   
RSS feed of news items only
I Programmer News
Copyright © 2015 i-programmer.info. All Rights Reserved.
Joomla! is Free Software released under the GNU/GPL License.