Google has announced  a 3D version of its Android logo, with the twin aim of better representing the Android community and being 'a lot of fun, too'.

More cynical Android developers might have preferred the Google team to put its mighty talents to something more useful like improving the coding environment or making it easier to create apps for different Android device form factors, but looking at a 3D rather than a 2D bugdroid should ease their pain.

Announcing the update on the Android blog, Jason Fournier,
Director, Android Consumer Brand Management, said:

"We believe our brand system and how we show up visually to the world as Android should reflect Android's core ethos of being open, iterative and inclusive."

Which is all fine and dandy, but doesn't improve build times.

In practical terms, the new branding starts with giving Android an initial upper case letter, so "Android" rather than "android" to add:

"more weight to its appearance when placed next to Google’s logo."

Fournier also said:

"Our new visuals draw inspiration from Material design to complement the Google brand palette, as well as be adaptable."

which raises the prospect of a stripy bugdroid (Android's robot): 

The announcement also says Google has added more curves and personality unique to Android, but that the new Android stylization more closely mirrors Google’s logo and creates balance between the two. Some new meaning of the term 'unique', perhaps.

The 3D aspect of the update involves the bugdroid, which is described as having more dimension, and a lot more character. Its redesign is also aimed at making it easier for it to move between digital and real-life environments, bringing forward the worrying notion of larger than life size bugdroids roaming future conferences. 

Google says the updated versions of the branding and logo will start appearing later this year. Given there's an event to launch the Pixel 8 series in October, it seems likely that's when we'll see it in use.

More Information

Android Blog Announcement

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