How long do links last?
How long do links last?
Written by Janet Swift   
Sunday, 11 September 2011

Bitly, the URL shortening service, has done some research into what it describes as the "half-life" of shared links - with interesting results.

 

Half-life is usually defined in terms of radio-active delay. Bitly's measure of link half-life, however, is defined as the time during which a link will receive half of the clicks it will ever receive after its initial peak. So for the sample link shown below the Bitly half life was just 5 minutes, the interval between the two grey lines on the graph.

 

gradquake

Although this particular link (which was to a story East Coast earthquake: 5.8 magnitude epicenter hits Virginia first shared by the Washington Post on Twitter) shows the characteristic decay curve noted by Bitly, its very short half life isn't representative of the 1000 popular links included in the survey.

From Bitly's sample the mean "half life" of a link on Twitter is 2.8 hours. This compares for 3.2 hours for Facebook and 3.4 hours for links shared via 'direct' sources such as email or IM clients.

What is striking from the graph below is the similarity of the shapes of the density distributions of links shared by Facebook, Twitter and direct sources.

 

bitlychart

Distribution of half-lifes by referrer types
Source: bitly blog

The final curve which shows a different pattern is for links originating on You Tube which have a half life of 7.4 hours. 

So if you want longer lasting impact for your links first post a video.

bitly

 

If you would like to be informed about new articles on I Programmer you can either follow us on Twitter or Facebook or you can subscribe to our weekly newsletter.

 

Banner


Top 10 From Around The Web: PHP Development Resources
21/04/2017

PHP may not be the most trendy web development language but it is what is behind the scenes of many of the websites we use daily,  Facebook and IProgrammer alike. This round up of external blog p [ ... ]



Microsoft CodePlex Is Shutting Down
02/04/2017

Microsoft has decided to shut down CodePlex, its open source project hosting web site and has published the shutdown timetable and a walkthrough on how to migrate projects to GitHub.


More News

Last Updated ( Sunday, 11 September 2011 )
 
 

   
RSS feed of news items only
I Programmer News
Copyright © 2017 i-programmer.info. All Rights Reserved.
Joomla! is Free Software released under the GNU/GPL License.