Layar is offering $55,000 in prizes to the winners of a competition designed to promote its new augmented reality product, Layar Vision.
Layar is one of the best known Augmented Reality systems and it clearly wants to be even better known. The Layar Creation Challenge is based on using the new Layar Vision which recognizes real world objects and allows you to place AR overlays into the image without the need for external markers. All you have to do is to upload an image of the object and the Layar server creates a signature which is used to locate the object as the user videos the local scene.
The video will give you some idea how it all works:
The uses for marker-less AR are obvious, but Layar is looking for the less than obvious and downright creative. You need to think up an entire business idea that is scalable and provides value for the publisher and end user.
The prizes add up to $55,000, divided between ten developers:
First Place: $15,000
Second Place: $10,000
Third Place: $7,500
Fourth & Fifth Place: $5,000 each
Sixth through Tenth Place: $2,500 each
Winners will be featured on Layar.com and in the public launch of Layar Vision. The winners will also be provided with three months of free usage and assistance in pitching their Layar Vision concept to businesses. You can enter in any one of four general categories:
Special Category : Wild Card category where anything goes.