The Digital Crown (Morgan Kaufmann)
The Digital Crown (Morgan Kaufmann)
Thursday, 26 December 2013

With the subtitle Winning at Content on the Web, Ahava Leibtag walks you through the essentials of crafting great content: the fundamentals of branding, messaging, business goal alignment, and creating portable, mobile content that is future-ready. She also reveals seven critical rules to align your internal and external content processes.



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