The Digital Crown (Morgan Kaufmann)
Thursday, 26 December 2013

With the subtitle Winning at Content on the Web, Ahava Leibtag walks you through the essentials of crafting great content: the fundamentals of branding, messaging, business goal alignment, and creating portable, mobile content that is future-ready. She also reveals seven critical rules to align your internal and external content processes.

<ASIN:0124076742>

 
 

   
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