Book Watch Archive
Book Watch Archive
Social Media ROI (Que)
Tuesday, 03 May 2011

Subtitled "Managing and Measuring Social Media Efforts in Your Organization" gives new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them.


Capture: Digital Photography Essentials (Rocky Nook)
Monday, 02 May 2011

Concentrates on photography from a digital-capture workflow point of view, addressing both the opportunities and limitations of digital photography, and how to work with/around them limitations. Discusses the digital tools that allow photographers to capture, create, and maintain high-quality digital photographs. Read our full review


Learning Android (O'Reilly)
Sunday, 01 May 2011

This gentle introduction shows experienced object-oriented programmers how to use Android's basic building blocks to create user interfaces, store data, connect to the network, and more. You'll build a Twitter-like application throughout the course of this book, adding new features with each chapter.


Photoshop Elements 9 in Easy Steps: for Windows and Mac (Easy Steps)
Saturday, 30 April 2011

Covers all the essential editing techniques and some of the new editing features in Elements 9 such as creating photo effects and styles and how to remove unwanted items from photos. Covers features for image sharing including colour-coordinated layouts, animated slideshows, dynamic online galleries, photo emails and fun flip-books.


Programming Amazon EC2 (O'Reilly)
Friday, 29 April 2011

If you plan to use Amazon Web Services to run applications in the cloud you'll find practical guidelines for designing and building applications with Amazon Elastic Compute Cloud (EC2) and supporting AWS tools, with a focus on critical issues such as load balancing, monitoring, and automation.


PayPal APIs: Up and Running (O'Reilly)
Thursday, 28 April 2011

If your web application's success depends on how quickly and easily users can make transactions, then PayPal is a solution you can't afford to overlook. This Developer's Guide helps you determine which PayPal option is best for your situation, and provides step-by-step instructions with sample code written primarily in PHP and Objective-C.


DSLs in Action (Manning)
Wednesday, 27 April 2011

Introduces the concepts and definitions a developer needs to build high-quality domain specific languages. It provides a solid foundation to the usage as well as implementation aspects of a DSL, focusing on the necessity of applications speaking the language of the domain.


Objective-C Phrasebook (Addison Wesley)
Tuesday, 26 April 2011

Portable pocket guide gives you the code phrases you need to quickly and effectively complete your programming projects with Objective-C, on systems including iOS and Mac OS X. Includes more than 100 customizable code snippets so you can readily code elegant Objective-C in just about any situation.


Sams Teach Yourself Google AdWords in 10 Minutes (Sams)
Monday, 25 April 2011

Straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you'll learn everything you need to use Google AdWords to find more customers, sell more of your products and services, and earn higher profits at lower cost!


Build Your First Website in Simple Steps (Prentice Hall)
Sunday, 24 April 2011

Discover everything you want to know about building your first website in this easy-to-use guide; from the most essential tasks that you’ll want to perform, to solving the most common problems you’ll encounter. Uses a friendly, visual approach,simple language and practical, task-based examples.



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